Blog

Alive with creativity. Follow our blog to see our latest work, goings-on and trend & styling inspiration

Tuesday, October 23, 2018

Creative Agency Collaboration

Our experienced CGI Project Mangers work with agencies, marketing teams and product managers delivering photorealistic renders on time, to brief and to budget. Approached by a Manchester agency our CG team were asked to produce a set of bespoke kitchen designs that showcased the new range cookers for Stoves.

Stoves tranditional range cooker Set Visions CGI


Stoves modern range cooker Set Visions CGI

The key brief to Set Visions creative team was realism, natural lighting, lifestyle and product focus. Shoot The Moon wanted our images to deliver their concept and illustrate the lifestyle the Stoves products offers. Our CGI had to sit alongside Shoot The Moon’s in-house studio photography, supporting the marketing strategy they specifically designed.

kitchen marketing  split screen website

The above images were created specifically for the web, designed to be used as a split screen. These were secondary shots, taken in the same scene as the main images. CGI is easily adaptable - meaning product changes or camera angles can be addressed at any point, saving time and money on set build compared to traditional photography.

A cost-effective benefit for this project was having the manufacturing CAD files provided. This eliminated our modelling costs and saved the supplier the hefty delivery of two large range cookers. All our supplied 3D files are treated very sensitively, with an NDA available for all our clients.

It’s fantastic to see the images used seamlessly with Shoot The Moon’s foodie photography highlighting CGI has great advantages, with traditional photography still being essential to the industry. For an informal chat to see how our team can support your creative content goals just get in touch!


Tuesday, July 10, 2018

Investing In Our Software To Save You Money

Set Visions Technical Director has invested in cutting edge, next generation server technology to maximise our team’s production output.We’ve expanded the capacity of our CGI virtualisation by putting 20 processing cores to good use. Our new storage array has been specifically designed for heavy access from multiple users while still providing strong resilience against hardware failure.

server technology Set Visions

The team constantly keep ahead with security employing encryptions and firewalls. In addition to protecting the network from intrusion they also provide excellent monitoring and reporting tools, allowing you to see things that are otherwise invisible. Our firewall helped us spot a bottleneck on the LAN that was costing us precious hours of slower production.

Our new storage array is now performing at 4 times faster than any single drive on its own meaning a less stressed Production Manager, faster saves, shorter production times, a happier CGI team and more importantly, happier clients.

If you’d like to know more about our CG cost saving strategies get in touch with Paul on 01274 610600.

Monday, July 2, 2018

World Cup Brand Exposure

Video has rapidly become the most effective way to sell your product online. By visually engaging with your current and potential customer base, you can build trust and communicate the values of your brand and key selling points of your product. Not only does video boost your Google rankings, it is encouraged on social media to be shared, gaining huge exposure to a new audience.

Hisense, one of our global clients, launched their product to sit alongside the sponsorship of the 2018 FIFA World Cup in Russia. The marketing campaign has seen their brand reach global audiences, with video being key to their marketing strategy.

By using video on their website to support the new product launch Hisense can easily communicate key product features and benefits whilst engaging with their customers for longer, leading product interest into product purchase.

Hisense world cup video CGI advertising

The creative team at Set Visions have designed the CGI videos to be easily adaptable to suit alternative products. This means we can quickly produce vital content within brand guidelines for our client who needs to be responsive to the market.

To see how we can help convert your marketing investment into an advertising tool get in touchwith our team on 01274 610600 or visit our Motion portfolio.

Thursday, June 21, 2018

In-House Style Direction

Our in-house creative team are vital to creating consistent, visually striking imagery. Overseen by our Head of Creative, Nina, this trend led service is included on all our projects - keeping Set Visions and our clients a step ahead of the competition.

Symphony, one of our long standing clients, teamed up with Laura Ashley Kitchens to launch the Hardbury Kitchen range and invited Nina to come along to the launch. Nina’s involvement in the project was instrumental to the style direction, ensuring all concepts fit within Laura Ashley’s brand guidelines. Nina was delighted to present her concept on the trend direction and the tactile finishes used in the project to major retailers at the exclusive preview.


Laura Ashely Symphony Nina trend


Continuing to work alongside such an iconic names as Laura Ashley and Symphony is an immense pleasure and we’re incredibly proud of the results. If you’d like to find out more about our Styling Service contact the team on 01274 610600.


Hardbury Laura Ashley Kitchens Set Visions photography

Monday, June 18, 2018

From Photography To V-Ray

V-Ray Chaos group set visions

Chaos Group, the market leader in render engine supply, recently covered Set Visions’ unique story of our transition from studio cameras to CGI imagery, and the part their render engine, V-Ray, plays in producing exceptionally photorealistic CG renders - perfect marketing content for our clients.

It’s wonderful to be appreciated by such an industry leader and thanks to Danny, our Technical Manager, for taking time out of his busy schedule to take the interview.

Thursday, March 15, 2018

The Age Of AR

AR can deliver near photographic 3d visuals to scale in your own home. The recent converge of technologies makes AR a commercially successful proposition, from a huge improvement of broadband and recent strives in live rendering. With the introduction of Apple’s new operation software and soon to be launched Google App demonstrates AR is viable and here to stay.

interactive home shopping ar app

This technology will soon be built into every smart phone and tablet offering a virtual reality experience which can be exploited by e-commerce retailers to visualise any home or DIY product in a shopper’s home. It only requires those retailers to make the quality 3D content available in their customer’s journey to deliver this amazing shopping experience to the prospective customer.

If you’d like a demo or to just like to find out more don’t hesitate to give Chris Leonard a call on 01274 610600.

Friday, January 19, 2018

Get the look-Vintage Country Bathroom

For this classic look we mixed vintage style printed tiles with an indulgent slipper roll tap bath. Try accessorising with delicate wild flowers and rustic woods to add texture and colour.

mood board Vintage country style pastel interior design 2018

How to style up this look.

• Decorate with a palette of soft greys and country pastels.
• Choose tiles with a charming bold vintage pattern.
• Antique taps for the basin and bath complete the look.

Wednesday, January 17, 2018

Engage with your online customers

Video content is vital to engage with online customers. Video is a great channel to explain unique tech and design features that aren’t necessarily common knowledge or visible. Design features are often the tipping point for a customer to click the ‘Buy Now’ button, lifting your product above the competition. The challenge for our in-house team is to make the content both engaging and informative.

Our video department, Motion, strategically plan every animation to keep videos short and educational whilst informing the customer of all the benefits in one place. This eliminates the need for further information searching, retaining the viewer’s attention and more importantly their purchasing decision.

A recent project has seen us complete a range of such CGI animations that does just that for Hisense, simply explaining their high-tech fridges and TV’s in a way the customer can relate to. These CG videos show that not all fridges are made equal - therefore giving the customer a more informed choice and confidence in the brand and product.

Monday, January 15, 2018

New Year. New Faces.

2017 was an industrious year for our CGI department. With a full production schedule for the foreseeable, it’s time for our Pix to team expand. Set Visions would like to welcome our newest members Jo and Leo. Some of our clients may have already met Jo, our newest Senior Project Manager. She’s seamlessly fitted into the team with her background in Creative Design Management. She’s very hands-on and already integral to the production team.

jo caswell set visions CGI Project Manager

Secondly, we’d like to introduce Leo from the Pix team. Leo came to use via a recommendation through Huddersfield University’s Product Design department. Leo impressed our team with his thorough approach to 3D assets and team tasks. It was a pleasure to ask him to stay on a full-time basis as our newest CGI Artist.

leonardo kesan set visions CGI artist

We would like to wish both Jo and Leo good luck and hopefully you’ll beat our longest serving staff member challenge of 23 years!

Wednesday, January 10, 2018

Unique Location Photography

Unique location photography is a perfect way to create a buzz around product launch. A recent project saw our Capture team adapting their photography disciplines from the studio to a fantastic industrial location.

industrial location photography editorial set visions

Our international client has used the imagery to promote their commercial launch of surface design, bridging creativity and product practicalities. Our team worked alongside Camira fabrics to develop the creative imagery to run alongside their existing brand strategy.

textile location photography

Everything from location scouting to the editorial art direction was managed in house by our team. Following the successful location shoot, the images will be used in the Surface Design Spotlight at Surface Design Show.

Liking our location work? Get in contact with our sales team to discuss your requirements for an all-inclusive quote, no hidden costs.

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23rd Oct 2018

Creative Agency Collaboration

Our experienced CGI Project Mangers work with agencies, marketing teams and product managers...

More on our blog

FREELANCE CGI ARTIST REQUIRED If you want to work for one of the industries leading photorealistic CGI studios, g… https://t.co/NZSnsUKRgB

Chic new range of Laura Ashley tiles by @britishceramictile launched last month. Our...
#newwork #setvisions

10th Jul 2018

Investing In Our Software To Save You Money

Set Visions Technical Director has invested in cutting edge, next generation server technology...

More on our blog

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Main office:
Set Visions Ltd
Robin Mills
Leeds Road, Greengates
Bradford, West Yorkshire
BD10 9TE

Tel: 01274 610 600
sales@setvisions.co.uk