Blog

Alive with creativity. Follow our blog to see our latest work, goings-on and trend & styling inspiration

Friday, January 21, 2022

Photomontage For Marketing And Advertising

Photomontage is a flexible and effective choice for marketing images. Already used extensively for print ads, (think editorial car adverts) this technique combines 3D rendered elements and photography.

As you can see from our project, location is not an issue! To save costs we adapted stock photography with our client’s 3D product files. We highlighted the product’s most interesting elements whilst giving the impression of motion with the background edit.

photo-post-production-CGI-advertising

This innovative technique costs less than a traditional photoshoot and is a quicker approach compared to a full CGI build and render. The result is a ‘photobash’ that is a carefully layered image combining multiple layers of visual information.

The editorial style is regularly used for eye catching marketing campaigns, instantly conveying the brand message to consumers.

To find out more information on our creative approach to visual content simply contact our team at sales@setvisions.co.uk to arrange an informal chat.

Thursday, January 20, 2022

Get The Look: Industrial luxe entrance hall

First impressions count and the entrance to your home is no exception. Our modern classic design scheme has industrial touches with luxe brass detailing that can easily be translated to your home.

When updating your hallway consider the practicalities. Here we used a hardwearing oak floor, making sure the surface can stand up to the demands of the space. If budget allows why not invest in a statement black and white floor tile or crittall section dividers? Both will add architectural detail and help to elevate the space.

Storage is an important element of a design scheme; we included a sleek console table to quickly tuck away keys and unopened post.

modern-entrance-hall-idea-brass-industrial

Industrial-luxe-interior-design-2022


How to style up this look

• Invest in a hardwearing floor for the high traffic area.

• Allow the light in and exclude drafts with crittall doors.

• Choose a classic column radiator in a modern brass finish.

• Soften the look with wicker free form storage baskets and foliage

Wednesday, January 12, 2022

Starting 2022 With A Bang

We're starting the year with a bang, publishing an updated CGI portfolio; packed with bespoke set designs, fresh interior trends and fantastic product imagery.

As a significant image creator to the KBB sector, we work with multiple brands and marketing agencies. Our in-house art directors work in conjunction with our excellent project management team to ensure all our creative content is to brand and on budget.

If there is any specific portfolio imagery you’d like to see please do not hesitate to get in touch with our friendly team on 01274610600 or contact sales@setvisions.co.uk.

CGI portfolio 2022 Set Visions

Wednesday, December 22, 2021

2021 What a Year!

Here’s to a somewhat smoother year than recent. As ever, we are thankful for the resilience and dedication of our team. Without them, we wouldn’t have had such a successful year.

As brands are looking to build an authentic connection with their customers, we’ve seen a continuing rise in AR and online interactive projects. It’s been a pleasure to recruit additional CGI staff to meet the demand of this engaging service.

This year’s new client wins mean our order book is quickly filling up for a strong start to 2022.

Set Visions offices will be closing at 5pm on Thursday 23rd of December, reopening and production ready on Tuesday the 4th of January.

Our thoughts turn to those customers who have made our success possible. From all our staff you chat to, to my colleagues behind the scenes we’d all like to wish our customers a Happy Christmas and best wishes for a happy, healthy New Year.

Thank you for giving us the opportunity to do what we enjoy.

Tuesday, December 21, 2021

Enhance Renders With CGI Liquids

CG visualisations have long been an alternative choice for interior designers and product marketers. As an established photorealistic studio, we’ve seen an increase in requests for running water in our imagery. The tactile material adds another level of realism in CGI visualisations.

Our CG team challenged the creative use of this technique, combining the organic fluid to our own festive contest; what is your take on a Set Visions Christmas?

Our team put a merry twist on the Set Visions logo, using the phoenixFD plugin to simulate the fluid for a well known classic Christmas pud’. Rendered using V-Ray, our animation short is a great demo of our team’s creativeness and technical abilities.

CGI liquid wire render Set Visions

No food waste and an engaging story to tell!

Friday, December 17, 2021

Festive challenge

To let off some creative steam, we gave our CG team an open Christmas brief; simply show us your take on Christmas! Keep your eyes peeled over December on our blogs and social media to see the unique entries. Some design focused, some whimsical and some slightly sinister…!

Here's a selection of entries from the team.

christmas campaign product photography

Christmas 3D illustration snowmen CGI

Our in-house R&D team is tasked with testing the latest CGI, AR and animation software. As a visualisation studio, we continuously push expectations to remain at the forefront of photorealistic renders.

Here’s a great example of our Studio Lead putting his technical skills to the test, rendering a technical festive treat.

"I created the animation to test the exciting recent release of Blender 3.0. Using Pixar's USD format to transfer assets over from 3ds Max, I used the new cycles X render engine, and the GPU to provide a much more interactive, artistic process. With huge speed increase, taking just a couple of hours to deliver the end frames for this animation on a single machine"

Tuesday, November 30, 2021

Animated Product Videos

A recent project has seen one of our clients benefit from the ongoing cost savings of CGI visualisations. By adapting their existing CG imagery, our client has expanded their marketing assets to include both lifestyle stills and social media videos.

Our interior designers set the brand look, ensuring a product that is often overlooked, is key to the interior design scheme.

It was important to our client to communicate the features and benefits of the product whilst demonstrating the contemporary design. The ongoing series of animations follow a cost-effective format, so our production team can deliver the animations quickly and efficiently.

Contact our team to discuss the best strategy for your social media touch points

Tuesday, October 26, 2021

Calling all photographers

Set Visions are industry leaders in photorealistic CGI. We have successfully retrained many of our in-house photographers, using their creative lighting and composition skillsets within our 3d rendering software.

During the pandemic marketeers have been turning to CG imaging due to the ease of remote working and the lack of creative restriction, this has created growth in our CG department and the need to expand our team.

We are interested in hearing from any established commercial studio photographers who are feeling insecure in the photography industry. This role is specifically for those who can take the opportunity to retrain and use their skills in the virtual world, and in doing so, future proof their career.

An interest in architecture, interiors, and design would be greatly beneficial.

Set Visions CGI visualisations portflio

If you are interested, please send a brief employment/skills bio along with a few examples of your photography work to jobs@setvisions.co.uk. We will be in touch if we feel your skill set matches our requirements.

Friday, July 30, 2021

Freelance retouchers required

The Set Visions production team is opening their books to expand their freelance network.

We have a unique brand of photorealistic CGI. Our studio combines traditional photography techniques with the latest CGI technologies to create the most realistic alternative to traditional photography in the marketplace.

Alongside the CGI team, our photography studio focuses on volume product packaging shots and quick turnaround projects.

REQUIREMENTS
-Expert level in photoshop
-A real eye for photography, understanding lighting, tone, and composition
-Experience in CGI and photography retouching for commercial projects
-Remote workers are welcome but must be available to work from our Bradford studio if needed
-Remote workers must use the latest version of photoshop
-Ability to produce accurate clipping paths
- You will be working as part of a team so good communication and the ability to work under pressure to meet deadlines is essential
-Ability to adapt to our workflow including colour profiles and naming conventions
-An understanding of Adobe Premiere and After Effects would be beneficial but not essential

Our client list ranges from blue-chip companies to independent retailers and global marketing agencies, not one brief is the same.

We expect all of our team to have a creative flair, a real interest in architecture, interiors, photography, video, and design. Otherwise, we are not the right agency for you.

If you’re interested in joining our freelance network contact
jobs@setvisions.co.uk with your CV and up-to-date portfolio along with your day rate expectations.


Connect With Us

24th Jan 2022

Product videos to build consumer confidence

A long-standing photography client came to us with a great request – to produce a technical...

More on our blog

21st Jan 2022

Photomontage For Marketing And Advertising

Photomontage is a flexible and effective choice for marketing images. Already used extensively...

More on our blog

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Contact Us

Main office:
Set Visions Ltd
Robin Mills
Leeds Road, Greengates
Bradford, West Yorkshire
BD10 9TE

Tel: 01274 610 600
sales@setvisions.co.uk