Blog

Alive with creativity. Follow our blog to see our latest work, goings-on and trend & styling inspiration

Wednesday, October 21, 2020

Commercial set designs

Being able to create realistic and relatable spaces is key to successful set design. One of our most recent projects can be seen in Wickes’ latest instalment of their ‘Cure Housebarrassment’ advertising campaign.

As we already produce the visual content for their kitchen brochures, we were able to deliver consistency across print, web and TV, aiding their omnichannel marketing campaign.

Set design is just one of the creative services our agency offers. With an inhouse team of Art Directors, Stylist and Creative Producers we create eye catching marketing content.

We also offer a TV ad service capable of producing 4k animations and have the ability to provide location filming with a production team to take care of the Clearcast process.

To see more of our work check our portfolio or contact our friendly team at sales@setvisions.co.uk to discuss your creative content options.

Tuesday, October 13, 2020

Working with the team

As a technology-based company, our team can work remotely so you can rely on us to support your business needs. Our tested and managed transition of our production team to home working allows us to keep delivering our CGI, animation and AR projects from home, should the occasion arise.

Our supportive staff are manning the studio, with our doors open for quick photography turn around jobs from packaging to 360 cutouts. This flexible service can sustain the change in the market, with the nation turning their attention to quick-fix DIY projects and online shopping. Home appliances and decorative accessories are ideal content for ecommerce quick wins.

We’d also like to thank our loyal staff that have been so considerate towards their colleagues and our company through these fluctuating times. With their dedication, we can in turn, support and strengthen your business in this time of uncertainty.

Here's a sneak peek of our studio, our staff and the creative culture that just wouldn't be the same without them.

Thursday, August 13, 2020

Virtual tours made simple

Set Visions 360 AR tours are a simple way for your customers to view your product in a virtual showroom without the concerns of social distancing.

Our Augmented Reality solutions have seen an increase in interest due to the current restrictions. There has been an unprecedented boom in online shopping and retailers must now focus on their customer’s online journey to remain competitive.

The simple interface allows consumers to engage with your product in a safe environment. Within the 360 tour, there are ‘hotspot links’ which provides product information and web links to the product shopping page, allowing shoppers to easily switch between the tour or purchasing the featured product.

Set Visions 360 AR tours can be simply integrated into your existing website, saving you time and resources when compared to other solutions. This can be applied to any market, from electronic retailers to kitchen and DIY and one stop department stores.

Now is the time to take advantage of this mobile friendly offering from Set Visions.

Take a few minutes out of your day to check our demo tour and contact the team to see how we can put you ahead of the competition.

Wednesday, August 12, 2020

Get The Look - Bohemian Earth Tones

The bohemian look is created by combining patterns and textures from around the world to create an effortless yet curated look. The earth tones are colours rooted in nature and used together they can create a calming environment that is on-trend for 2020.

You can achieve this look in your own home by layering up throws and pillows and creating your own macramé or even hanging rugs on the walls.

The bedroom our creatives designed shown below encapsulates the trend perfectly.

The tufted rug, cushion and wall hanging add texture to the space and the warming shades of terracotta and pink work in harmony with the natural wooden floor and concrete coloured walls to create a calming space.

Interior design trend mood board

How to style up this look.

- Use a calming palette of earth tones
- Stick to natural materials like wool, wood and leather
- Layer up textiles that add texture
- Hang pieces on the walls to add interest

    Friday, July 17, 2020

    interactive promotional solutions

    Due to the restrictions enforced during this pandemic, many manufacturers and brands are having to abandon their usual routes to market. Trade shows, showrooms and even the regular visits by the rep are being superseded by online marketing and ecommerce.

    Over the past few months, we have seen a dramatic increase in enquiries for interactive solutions as brands look for new and meaningful ways to engage with retail buying teams to showcase new product lines and promotions.

    Set Visions can provide you and your brand with quality digital content through the use of Virtual Showrooms, Augmented Reality and Interactive videos as this becomes ‘Business As Usual’.

    Give us a call to see how we can put you ahead of the competition.

    Wednesday, July 15, 2020

    The New Normal

    The past few months has been a challenging time for most people and businesses. Here at Set Visions we have been navigating through the changes brought about by remote working and social distancing, and we are pleased to say that due to their hard work and determination, our team have taken the changes in their stride with little or no loss to productivity.

    Many have had the additional obstacle of juggling childcare or home teaching while still trying to maintain an eight-hour working day! Despite this, we have not seen a dip in moral or in the quality of their work and we are grateful to them all.

    The Set Visions CGI team have been luckier than most having maintained a full order book throughout the lockdown period whilst picking up new clients. As some of our existing customers went into furlough, the CG team were asked to solve our customer’s photography problems caused by social distancing restrictions.

    Our team have continued to work from home as normal creating CG environments and product imagery that would otherwise be unachievable through conventional photography methods.

    With positive signs emerging we are keeping our mindset focused on what we are doing, ready to adapt and work with our clients to produce eye-catching content.

    family living room editorial CGI

    Thursday, June 18, 2020

    Outsource creative commissions to free up resources

    With Covid putting a huge financial strain on the creative industry, agencies are under pressure to deliver content with skeleton staff and squeezed budgets. Set Visions has a long history of collaborative working with national and international agencies. We are regularly commissioned by digital, PR, advertising, and marketing agencies without the end client being aware.

    Our CG studio has a flexible approach to production, allowing us to continuously produce visual content throughout the last few months.

    Social distancing restrictions have been putting a stop to traditional photography shoots. Our virtual CGI production team have been stepping in, delivering photorealistic renders, CGI animation and AR solutions. Our key account managers ensure projects are seamless, acting as extended members of your team.

    Outsourcing is a cost saving solution, adds creative value and frees up much needed resources within an agency.

    If your creative project needs visual support contact the studio to discuss our flexible and collaborative approach to CGI, AR and Video projects.

    editorial CGI render for marketing outsourcing

    Wednesday, June 10, 2020

    Focusing on Visual Search for Ecommerce success

    Platforms such as Amazon and Pinterest have undoubtably been leading the way consumers search for products online. Brands are taking note of this change in consumer habits, preferring to search for inspirational product images rather than the traditional text based search engines.

    Image searching is instantly gratifying, instantly communicates brand values and shortens the buying process for consumers.

    Set Visions CGI team creates emotive lifestyle and editorial product renders that connect with ecommerce shoppers, helping to convert the visual enquiries to online sales.

    Our multiple product shots also provide the essential content that is picked up by search engines, elevating our client’s brand and Google ranking.

    multiple bathroom product shots CGI

    With huge investment in Pinterest Lens and Asos Style Match, brands need to take on board this change in shoppers’ habits, making visual searches key to their digital marketing strategy. Our advice is to optimise your images for SEO, add your alt tags and make your images mobile friendly.

    Don’t be left behind with poor visual content.

    Contact our CGI team to find out how we can help to visually engage with your online customers.


    Monday, April 20, 2020

    Customise Your AR Pitch

    AR should be a serious consideration for your sales and B2B strategy. AR is still a new technology to most consumers. This engaging product has been updated to provide an effective interactive customer experience moving the software status from novel to engaging.

    Set Vision's virtual 360 tours are a bespoke offering, allowing consumers to be bold with their design choices without committing to a price tag. Below we have created an open plan kitchen and boot room fitted out with the end customer’s choice of kitchen doors, fixtures and fittings. This demo is perfect for kitchen or DIY retailers looking to showcase their products.

    The indirect sales tactic gains consumers’ trust and increases the status of your brand.

    This process can also be easily integrated into B2B strategy, pitching for renovation work or interior design concepts, even packaging visualisations. The tool can be customised for each pitch, it can shorten the approvals process and put you ahead of your competitors.

    The cost effective technology is easy to integrate into existing websites, with the end user just needing a smart tablet or phone to access the immersive tool.

    Contact the studio to set up a demo or to discuss all of our AR solutions.

    Wednesday, April 15, 2020

    Convert home workers to online shoppers

    With the average 9 to 5 now on hold, working from home is the new norm.

    As workers realise perching at the breakfast bar 8 hours a day isn’t ideal, consumers are turning to online shopping for more posture friendly solutions. A surge in DIY and spatial reconfiguring has seen unused and unloved corners converted to our official home offices.

    With the unpredicted surge of online shopping, some retail sites maybe caught off guard by missing product images or dated lifestyle shots that do not reflect the true personality of our nation’s homes.

    As budgets are being reviewed, content marketing needs to continue to maintain the conversation with your customers. Increased web time is an opportunity to convert online browsing to purchases.

    Our CGI quick turnaround service produces engaging photorealistic images for email, social and website campaigns. Our team just need basic product dimensions and a couple of reference images to get started.

    As the unforeseen restrictions firmly stay in place, CGI photography is a great imagery solution to the traditional go-to studio shoot.

    home office interior design inspiration

    The Set Visions CG team is fully up and running, working remotely with minimal disruption to the production schedule. Our project managers ensure clients are kept updated so they can have maximum input from the safety of their homes.

    We believe content marketing is key to maintaining a relationship with your customers. To find out more info about our cost-effective service contact the studio to arrange a call from our team.

    Connect With Us

    27th Oct 2020

    Working with the team

    As a technology-based company, our team can work remotely so you can rely on us to support...

    More on our blog

    21st Oct 2020

    Commercial set designs

    Being able to create realistic and relatable spaces is key to successful set design. One of...

    More on our blog

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    Contact Us

    Main office:
    Set Visions Ltd
    Robin Mills
    Leeds Road, Greengates
    Bradford, West Yorkshire
    BD10 9TE

    Tel: 01274 610 600
    sales@setvisions.co.uk