Blog

Alive with creativity. Follow our blog to see our latest work, goings-on and trend & styling inspiration

Monday, April 20, 2020

Customise Your AR Pitch

AR should be a serious consideration for your sales and B2B strategy. AR is still a new technology to most consumers. This engaging product has been updated to provide an effective interactive customer experience moving the software status from novel to engaging.

Set Vision's virtual 360 tours are a bespoke offering, allowing consumers to be bold with their design choices without committing to a price tag. Below we have created an open plan kitchen and boot room fitted out with the end customer’s choice of kitchen doors, fixtures and fittings. This demo is perfect for kitchen or DIY retailers looking to showcase their products.

The indirect sales tactic gains consumers’ trust and increases the status of your brand.

This process can also be easily integrated into B2B strategy, pitching for renovation work or interior design concepts, even packaging visualisations. The tool can be customised for each pitch, it can shorten the approvals process and put you ahead of your competitors.

The cost effective technology is easy to integrate into existing websites, with the end user just needing a smart tablet or phone to access the immersive tool.

Contact the studio to set up a demo or to discuss all of our AR solutions.

Wednesday, April 15, 2020

Convert home workers to online shoppers

With the average 9 to 5 now on hold, working from home is the new norm.

As workers realise perching at the breakfast bar 8 hours a day isn’t ideal, consumers are turning to online shopping for more posture friendly solutions. A surge in DIY and spatial reconfiguring has seen unused and unloved corners converted to our official home offices.

With the unpredicted surge of online shopping, some retail sites maybe caught off guard by missing product images or dated lifestyle shots that do not reflect the true personality of our nation’s homes.

As budgets are being reviewed, content marketing needs to continue to maintain the conversation with your customers. Increased web time is an opportunity to convert online browsing to purchases.

Our CGI quick turnaround service produces engaging photorealistic images for email, social and website campaigns. Our team just need basic product dimensions and a couple of reference images to get started.

As the unforeseen restrictions firmly stay in place, CGI photography is a great imagery solution to the traditional go-to studio shoot.

home office interior design inspiration

The Set Visions CG team is fully up and running, working remotely with minimal disruption to the production schedule. Our project managers ensure clients are kept updated so they can have maximum input from the safety of their homes.

We believe content marketing is key to maintaining a relationship with your customers. To find out more info about our cost-effective service contact the studio to arrange a call from our team.

Tuesday, April 7, 2020

How To Videos

Our ‘how to’ videos are a tool to inform and educate professional trades people. Engaging and informative instructions build brand trust and fitters more likely to recommend their product to the homeowner. As our client, Wickes sell direct to public it is important their product can easily be installed by professional fitters.

Here our team produced a fitting video to support the launch of a new product for the national kitchen retailer. The stripped back animation style allows the fitter to focus on the task in hand with cut aways and captions to break down the concept.

We worked closely with our client’s product design team to ensure each step is technically correct and true to life. The animation is designed to be paused at any time which allows each step to be reviewed.

cgi animation kitchen fitting instructions

The instructional video was created to sit alongside the launch of Wickes new handless concept range. Set Visions was integral in setting the art direction apart from their usual brand imagery; creating photorealistic renders of aspirational room set which reflects the sleek design concept that has a higher price point.

This content then created a base for the supporting brand focused video that was produced for social. To discuss your own multichannel approach, contact the studio to arrange a more in-depth conversation about your marketing campaign.


Here’s our top tips for clear and affective how-to videos

· Reduce overheads by dropping the traditional voice over

· Simplified visuals keep focus on the topic

· Motion graphics communicate essential information

· Music adds to your brand persona

· Keep the same template to build brand recognition

Wednesday, April 1, 2020

Virtual Tours Made Simple

Set Visions’ Visualise team offers immersive 360s tour of commercial spaces. The virtual reality (VR) solution gives panoramic views of any commercial or domestic space, perfect to test drive your spatial design before any builders are booked in.

For this recent project, our team were given a SketchUp file and converted these into the interactive room visual. A great feature of this product is the simple ability to move to different spaces within the building, to really gauge layout and the best placement of the furniture.

This creative solution has a variety of uses from support in complex architectural pitches, interior design concepts or design consultants bringing potential customers designs to life.

With simple integration into websites and a mobile friendly interaction, this cost effective immersive tool is a must. Test the 360 VR Tour here and contact the studio to see how our ‘360 spins’ can support your business proposals.

Thursday, March 26, 2020

Business as usual

It’s #businessasusual for Set Visions. As a technology-based company, our team can work remotely so you can rely on us to support your business needs. Our tested and managed transition of our production team to home working allows us to keep delivering our CGI, animation and AR projects from home, should the occasion arise.

Set Visions CGI team

Our supportive staff are manning the studio, with our doors open for quick photography turn around jobs from packaging to 360 cutouts. This flexible service can sustain the change in the market, with the nation turning their attention to quick-fix DIY projects and online shopping. Home appliances and decorative accessories are ideal content for ecommerce quick wins.

We’d also like to thank our loyal staff that have been so considerate towards their colleagues and our company through these fluctuating times. With their dedication, we can in turn, support and strengthen your business in this time of uncertainty.

For any imagery or creative content queries contact the team or call the studio on 01274610600.


Tuesday, March 24, 2020

Get The Look-Modern Memphis trend

This may not be everyone’s cup of tea but it’s certainly not boring! Influenced by Memphis Design, the postmodern collective that defined avant-garde design during the 80’s, this bathroom is all about bright colours, grid patterns, stripes and playful geometric shapes.

Memphis interior design trend bathroom mood board

How to style up this look.

  • Use lots of contrasting repetitive pattern throughout.
  • Choose bright neon, primary and pastel colours.
  • Add foliage in colourful plant pots to soften the space.
  • Use monochrome fixtures and fittings which allow the colours to pop.
  • Keep colourful patterned towels out on display.

Monday, March 23, 2020

Cutaway Architectural visualisations

Here at Set Visions, we create CGI cutaways to showcase the hidden engineering that is concealed behind interior finishes within buildings. Capturing the first fix can be tricky, which is why we accurately visualise the spatial designs for our clients by combining photorealistic CGI with cutting edge web application development. These accurate CGI renders can then be used to support planning applications, marketing content or briefings to developers.

3Dsmax archectural cutaway visualisation

Here, we completed a set of cutaway renders for one of the country’s biggest insulation and specialist building materials suppliers. The fictional multistory was rendered at multiple viewpoints, clearly demonstrating the integral first fix products in context to the structure of the building, and in relation to the layout. Our client has taken the content and added it to their interactive training app to engage and educate their staff on their extensive product range.

technical render building cutaways

Our production team partner with developers ensure our renders are accurate to elevations and the interior design pack. Sepcialising in external and internal renderings, our photorealistic CGI services produce tangible marketing content for commercial and domestic designs. We can fully dress, light and photograph designs before a single spade goes in the ground, providing a fantastic scope to engage with a wider target audience.

new build internal CGI visualisation

To view more of our architectural renders, take a look at our new portfolio, or contact our studio to arrange a presentation with our CGI team.

Thursday, March 19, 2020

Don't Delay Image Creation Due To Isolation.

Pix photorealistic CGI and animation is an ideal replacement for conventional photography and video. As a technology based solution, our CGI team has the advantage of remote working; massively reducing the affects to the delivery of your marketing projects due to the Cornavirus imposed restrictions.

Our team can visualise any products in any setting.

CGI table top product photography

photography studio product tiles

We create imagery from typical room sets, locations, tabletop or photorealistic product pack shots to any specification. High resolution product cut outs on white can be created in multiple combinations and colour ways at the click of a mouse.

render CGI product cut outs office chairs

CGI can be commissioned remotely and can save on unforeseen shipping complications. Our team just need basic product information and image references to get going. Our service supports your marketing and production plans whilst maintaining the wellbeing of your team.

To discuss your product imagery options, contact the studio or call us on 01274610600.

Monday, March 16, 2020

COVID-19 update

Covid-19 Set Visions Coronavirus

As you’d expect Set Visions has been closely monitoring the development of the Coronavirus and ensuring we are consistently following the government guidelines and recommendations.

We take our commitment to our regular clients and staff’s wellbeing very seriously, with production and business continuity plans already in place.

As a precaution, some of our regular client contact is moving to email, phone or Skype.

As a technology-based company, our staff can and often do work off-site. This means we expect to have few production issues in the upcoming weeks.

Should you have any questions or concerns please do not hesitate to contact the studio on 01274610600 or contact your Account Manager directly.

Tuesday, March 3, 2020

Pix | TV Ad Set Design

Here at Set Visions, we offer TV advert set designs, showcasing our technical understanding of our clients’ products in a way that allows us to apply them in a cohesive real-life room set.

Over the years, the Set Visions team have been involved in several set designs for TV, including adverts and renovation shows. Our service pack includes concept sketches, and interior and prop direction, with photorealistic renders to test the special design. Our stylists also play a key part in bringing the concept to life through the interior design and on-trend lifestyle propping.

One of our long-established clients recently asked us to produce a design concept for an upcoming TV advert. As we already work alongside them to produce the visual content for their kitchen brochures, we were able to deliver consistency across print, web and TV, aiding their omnichannel marketing campaign.

set design for tv

Before committing to studio bookings, building a set and hiring a full production team, a CGI render can be an extremely effective way to rigorously test your concept. It’s also perfect for product design testing and seeing the potential of commercial retail refits and exhibition spaces!

As well as offering CGI services, we also offer a TV ad service. We can produce 4K animations and provide location filming, with a production team to take care of the Clearcast process. If you’d like to find out more about the TV ad services we offer here at Set Visions, take a look at our Motion Portfolio and get in touch to discuss how we could work together!

Connect With Us

17th Apr 2020

Customise Your AR Pitch

AR should be a serious consideration for your sales and B2B strategy. AR is still a new...

More on our blog

We have been a little bit quiet over here on Instagram, but rest assured it's because our...

We have been a little bit quiet over here on Instagram, but rest assured it's because our...

16th Apr 2020

Convert home workers to online shoppers

With the average 9 to 5 now on hold, working from home is the new norm. As workers realise...

More on our blog

Register for our newsletter

With offices in the north and south, we can easily drop in for a chat wherever you are

Contact Us

Main office:
Set Visions Ltd
Robin Mills
Leeds Road, Greengates
Bradford, West Yorkshire
BD10 9TE

Tel: 01274 610 600
sales@setvisions.co.uk