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Alive with creativity. Follow our blog to see our latest work, goings-on and trend & styling inspiration

Friday, May 20, 2022

CGI’s green credentials

The green credentials of CGI visualisations are often overlooked. It is a more sustainable production service compared to a traditional studio photography shoot.

There is no need to send the physical products to the studio, cutting transportation costs and reducing production delays - 3D product files or tech drawings suit us just fine! Our room sets are designed and built digitally, with no redundant build materials post-shoot!

Along with the reduced environmental impact, our clients are saved the logistical headache of approvals in person. All CGI projects are efficiently managed remotely via their dedicated Project Manager.

To discuss the additional benefits that our CGI services offer contact sales@setviosns.co.uk to arrange an informal callback.

photomontage-CGI-location-forest

Tuesday, May 10, 2022

Visualise 1000s Of Product Combinations

Set Visions automation service can visualise endless product combinations quickly and cost-effectively.

Ecommerce is a highly competitive market. Savvy online shoppers are turned off by low res swatch shots and ‘also comes in..’ They demand to see the product before making an informed purchase; our batch rendering service is the perfect solution.

Our client JB Kind wanted to engage with the online customers and show the endless possibilities of their product combinations. They asked us to generate the content for their online configurator to demonstrate the wide variety of their product designs in relatable homely environments.

We created one core room set for consistency and adapted this for a hall, kitchen, and living room. We then generated a huge number of individual CGI renders, doors in every single available finish, with alternative floors and handle choices.

automation-rendering-product-visualiser-CGI

To produce this volume of content cost-effectively, our team automated the process. The bespoke method uses a spreadsheet to drive the renders automatically. Product colours, finishes, handle options, and even the floor and wall choice were all pre-specified by our client. The software uses this information and connects to our render manager, distributing the tasks to our render farm. By removing manual input, we can reduce the unit costs for our customers.

On this occasion, we worked with our client’s existing digital provider. Alternatively, our in-house team can fully manage the configurator content and build, delivering the entire project through our agency.

Check out the finished visualiser here.

For an informal chat to discuss our batch rendering and configurator service can improve your eCommerce offering, contact sales@setvisions.co.uk to arrange a call.

Wednesday, April 27, 2022

3D Modeller Required

Set Visions is actively recruiting a 3D Modeller based in the North of England. We require someone with at least 2 years of industry experience who can hit the ground running.

Candidates should have experience in producing photo-real, detailed and accurate 3D models. Good communication and the ability to think on your feet is essential.

We have a unique brand of photorealistic CGI. We combine traditional photography techniques with the latest CGI technologies to create the most realistic alternative to traditional photography in the marketplace.

Our client list ranges from blue-chip companies to independent retailers and global marketing agencies. Not one brief is the same.

We expect our entire team to have a creative flair and a genuine interest in architecture, interiors, photography, video, and design. Otherwise, we are not the right agency for you.

Required skillset:

• Assess, optimize, refine and correct supplied client 3D files.

• Create and manipulate 3d models from drawings or samples.

• Follow our guidelines, asset naming conventions and other technical constraints.

• Management of our digital assets library.

We also expect you to share your expertise and support the production team to meet deadlines.

This position is a hybrid working role. We have embraced home working, but you will be expected to work from the studio to manage delivered samples, model client products, and attend staff meetings. This is not negotiable. The ideal candidate will be from the Leeds or Bradford area.

For more information about Set Visions, check our CGI website.

Salary negotiable on experience.

If you are interested in the role, send a short introduction, your CV and your portfolio of examples of excellent visual and technical ability to jobs@setvisions.co.uk, and we will be in touch if we feel your skill set matches our requirements.

Set_Visions_Visualise_Design_Ideas_Visualised

Wednesday, April 27, 2022

Senior CGI Artist required

Set Visions is actively recruiting a Senior CGI Artist based in the North of England. We require someone with at least 5 years of industry experience who can hit the ground running.

This will be a production role, and you will be supporting our Lead CGI Artist on technical projects. Good communication and the ability to think on your feet is essential.

We have a unique brand of photorealistic CGI. We combine traditional photography techniques with the latest CGI technologies to create the most realistic alternative to traditional photography in the marketplace.

Our client list ranges from blue-chip companies to independent retailers and global marketing agencies. Not one brief is the same.

We expect our entire team to have a creative flair and a genuine interest in architecture, interiors, photography, video, and design. Otherwise, we are not the right agency for you.

Software skillset:

  • 3Ds Max
  • Vray
  • Unreal Engine
  • Maya
  • Max script/Python coding skills for large scale and complex automation rendering
  • AR processing and optimization

We also expect you to share your expertise with others in the team, and mentor junior artists to help develop and push the department creatively and technically.

This position is a hybrid working role. We have embraced home working, but you will be required to travel to the studio to model client products and attend staff meetings. This is not negotiable.

For more information about Set Visions, check our CGI website.

Salary negotiable on experience.

If you are interested in the role, send a short introduction, your CV and your portfolio of examples of excellent visual and technical ability to jobs@setvisions.co.uk, and we will be in touch if we feel your skill set matches our requirements.

Set_Visions_Pix_CGI_Studio_Photorealistic

Thursday, April 21, 2022

Interior Trend Focus - Sustainability Minded

More of a movement than a trend, sustainability and the use of organic materials have become prominent in interior design. Key pieces are carefully considered investments, the design aesthetic is as important as the origins of the materials used. Sustainable design incorporates reclaimed wood, recycled glass, and organic textiles.

These design values are intrinsic to our client’s organic wool-based bedding. Here we used a neutral colour palette and the use of natural materials are combined to create a relaxing, mindful space that is a perfect backdrop to showcase their products.

Organic-bedding-commercial-photographymood-board-eco-interior-bedroom

How to style up this look

  • Keep your colour palette earthy and neutral
  • Use furniture and accessories that are made from sustainable materials
  • Choose textiles made from organic or recycled materials
  • Display dried pampas and palm leaves to complete the look

Thursday, April 7, 2022

Eco Product Launch

Brand focused imagery is key to communicating the ethos behind a product concept and design. For this project our client had an original brief; to create a series of CGI renders to showcase the launch of their new luxury baths and coordinating basins. The product range is manufactured from a unique material, which is a 100% sustainable eco-friendly alternative to stone.

Our team took an editorial approach to the project, pushing the creative boundaries to catch the eye of PR journalists. It was also important to create a set of marketing images that conveyed the aesthetic of the product and appeal to eco-conscious customers.

By combining bespoke CGI and stock photography the final images have a real tangible feel. The result is a ‘photobash’ that is a carefully layered image combining multiple layers of visual information to convey the unique product design.

photomontage-bath-CGI -marketing-advertising

basin-bath-detail-product-shot-CGI

Photomontage or ‘photobashing’ gives greater flexibility and creativity. Our team can use various stock imagery to build any location. By reducing the amount of CGI build, our team can deliver complex images cost-effectively.

Our team love a creative challenge. If you have a concept in mind, please arrange a confidential call back to discuss the many scenarios that a photomontage project can create.

Monday, March 28, 2022

Why Outsource Your CGI Content To A UK Based Company?

Over the past several years, agencies and marketing depts have pursued global outsourcing partnerships primarily to reduce production costs. Many have moved to offshore solutions and are now turning to domestic partnerships as they encounter so many frustrating production issues.

Outsourcing CGI projects gives flexibility, scalability, and resources at better pricing to your business.

  • We offer extremely competitive rates. Our studio also attracts the very best CGI artist talent.
  • Free up your time with our Account Managers. We give a real partnership and support service; it eliminates the time delay issues found when outsourcing overseas.
  • A multi-level secure data backup on and off-site. Our quality control procedures make sure data doesn't get ‘misplaced.’

We offer a real partnership and support service, honed over many years, which eliminates the often-frustrating production issues found when outsourcing overseas.

We adapt our production methodology to work alongside whatever system you prefer and by using industry-standard software, ensure constant multi-platform communication between the studio and our clients.

For more information on our creative and collaborative approach to our CGI, AR, Video projects contact sales@setvisions.co.uk.

Saturday, March 19, 2022

Interior Trend Focus - Timeless Cashmere

Cashmere is the modern classic kitchen facia of choice. Slightly warmer than the cream predecessor, cashmere doors are the perfect investment for your kitchen.

Here we created a sophisticated design scheme, selecting key materials to pull the elegant look together. The slim marble worktop, expansive splashback and concealed lighting give a luxury touch…along with the essential cocktail bar!

Cashmere-kitchen-CGI-creative-studio
set-visions-mood-board-cashmere-kitchen


How to style up this look

  • Keep within your selected material and colour palette.
  • Choose accessories that are silhouette in shape.
  • Geometric parquet is a modern version of the classic chevron.
  • Store all your unsightly clutter for a streamlined look.

Monday, March 14, 2022

Dulux Colour of the Year 2022, Bright Skies™ collaboration

Trend focused imagery is key to keeping relevant to your audience. Our team designs and directs room set and product renders that are Pinterest worthy and catch the eye of bloggers and glossy mags.

Set Visions was recently commissioned to visualise our client’s new kitchen colour, Bright Skies™. Our CGI renders showcase the collaboration between Wickes and Dulux, championing their Colour of the Year 2022, Bright Skies™

Created with the trend consciousness in mind, Our Art Director was key to creating this look. The calming tone of Bright Skies™ is mixed with a soft neutral colour palette resulting in an airy and uplifting space. The clean and minimal door design is softened with wood effect worktops, textured kitchen accessories and the essential house plant collection.

kitchen-wickes-dulux-bright-skies-cgi-studio

To maximise content for our client we created three versions of this look with alternative layouts. This boosts the product appeal to those who are trend-focused and those who prefer a more neutral scheme in a smaller space.

powder-blue-kitchen-inspiration-CGI-studio

As home and interiors are our speciality why not contact a member of the team through sales@setvisions.co.uk to arrange an informal consultation.


Wednesday, March 9, 2022

Fast, high resolution product images at a low cost

Set Visions automation service can visualise 1000s of product combinations, quickly and cost effectively. Our inhouse R&D team have streamlined the process, letting our custom software do the hard work. By removing manual input we can in turn reduce the unit costs to our customers.

Ecommerce sites like Amazon and Wayfair are extremely competitive. Successful retailers show their products in various environments as online shoppers’ demand to see multiple images at multiple angles to help make an informed choice before committing to purchase.

home-heater-CGI-living-room

Our team can help to give you the edge; batch rendering multiple product shots, alternative angles, and colours all at the click of a button.automation-CGI-batch-product-renders

The same process can used to create content for visualisers and configurators. using our lifestyle renders as the base our team can render out thousands of wall colours, flooring, and product combinations.

For an informal chat to find out how batch rendering could improve your eCommerce images contact sales@setvisions.co.uk to arrange a call.

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20th May 2022

CGI’s green credentials

The green credentials of CGI visualisations are often overlooked. It is a more sustainable...

More on our blog

10th May 2022

Visualise 1000s Of Product Combinations

Set Visions automation service can visualise endless product combinations quickly and...

More on our blog

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With offices in the north and south, we can easily drop in for a chat wherever you are

Contact Us

Main office:
Set Visions Ltd
Robin Mills
Leeds Road, Greengates
Bradford, West Yorkshire
BD10 9TE

Tel: 01274 610 600
sales@setvisions.co.uk