Wednesday, January 26, 2022
A long-standing photography client came to us with a great request – to produce a technical product video that appeals to their established customer base. A mattress is a considered purchase, with multiple options on the market. We needed to effectively highlight the product features and benefits to assist in the purchase decision.
Working from supplied products, our CGI team modelled and animated a product cut away to demonstrate the technical design of the mattress. The function of each layer was further highlighted with the use of motion graphics. Using existing product photography along with our client’s own location footage, the result is a technical video that highlights the hand finished charm of the product and solidifies the brand message.
To keep the project as cost-effective as possible the team created a master video, with subsequent edits quickly produced for the alternative products in the range.
If you have a video project in the pipeline and you’d like to discuss your options, contact the studio for a friendly consultation.
Friday, January 21, 2022
Photomontage is a flexible and effective choice for marketing images. Already used extensively for print ads, (think editorial car adverts) this technique combines 3D rendered elements and photography.
As you can see from our project, location is not an issue! To save costs we adapted stock photography with our client’s 3D product files. We highlighted the product’s most interesting elements whilst giving the impression of motion with the background edit.
This innovative technique costs less than a traditional photoshoot and is a quicker approach compared to a full CGI build and render. The result is a ‘photobash’ that is a carefully layered image combining multiple layers of visual information.
The editorial style is regularly used for eye catching marketing campaigns, instantly conveying the brand message to consumers.
To find out more information on our creative approach to visual content simply contact our team at firstname.lastname@example.org to arrange an informal chat.
Thursday, January 20, 2022
First impressions count and the entrance to your home is no exception. Our
modern classic design scheme has industrial touches with luxe brass detailing
that can easily be translated to your home.
When updating your hallway consider the practicalities. Here we used a
hardwearing oak floor, making sure the surface can stand up to the demands of
the space. If budget allows why not invest in a statement black and white floor
tile or crittall section dividers? Both will add architectural detail and help
to elevate the space.
Storage is an important element of a design scheme; we included a sleek console
table to quickly tuck away keys and unopened post.
How to style up this look
• Invest in a hardwearing floor for the high traffic area.
• Allow the light in and exclude drafts with crittall doors.
• Choose a classic column radiator in a modern brass finish.
• Soften the look with wicker free form storage baskets and foliage
Wednesday, January 12, 2022
We're starting the year with a bang, publishing an updated CGI portfolio; packed with bespoke set designs, fresh interior trends and fantastic product imagery.
As a significant image creator to the KBB sector, we work with multiple brands and marketing agencies. Our in-house art directors work in conjunction with our excellent project management team to ensure all our creative content is to brand and on budget.
If there is any specific portfolio imagery you’d like to see please do not hesitate to get in touch with our friendly team on 01274610600 or contact email@example.com.
Sunday, January 2, 2022
Over the past several years, agencies and marketing depts have pursued global outsourcing partnerships primarily to reduce production costs. Many have moved to offshore solutions and are now turning to domestic partnerships as they encounter so many frustrating production issues.
Outsourcing CGI projects gives
flexibility, scalability, and resources at better pricing to your business.
offer extremely competitive rates. Our
studio also attracts the very best CGI artist talent.
up your time with our Account Managers. We give a real partnership and
support service; it eliminates the time delay issues found when outsourcing
multi-level secure data backup on and off-site. Our quality control
procedures make sure data doesn't get ‘misplaced.’
We offer a real partnership and support service, honed over many years, which eliminates the often-frustrating production issues found when outsourcing overseas.
We adapt our production methodology to work alongside whatever system you prefer and by using industry-standard software, ensure constant multi-platform communication between the studio and our clients.
For more information on our creative and collaborative approach to our CGI, AR, Video projects contact firstname.lastname@example.org.