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Thursday, April 7, 2022
Eco Product Launch
Brand focused imagery is key to communicating the ethos behind a product concept and design. For this project our client had an original brief; to create a series of CGI renders to showcase the launch of their new luxury baths and coordinating basins. The product range is manufactured from a unique material, which is a 100% sustainable eco-friendly alternative to stone.
Our team took an editorial approach to the project, pushing the creative boundaries to catch the eye of PR journalists. It was also important to create a set of marketing images that conveyed the aesthetic of the product and appeal to eco-conscious customers.
By combining bespoke CGI and stock photography the final images have a real tangible feel. The result is a ‘photobash’ that is a carefully layered image combining multiple layers of visual information to convey the unique product design.
Photomontage or ‘photobashing’ gives greater flexibility and creativity. Our team can use various stock imagery to build any location. By reducing the amount of CGI build, our team can deliver complex images cost-effectively.
Our team love a creative challenge. If you have a concept in mind, please arrange a confidential call back to discuss the many scenarios that a photomontage project can create.